January 2021

Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

Digital advertising, Digital marketing, Facebook/Meta ads, Social media / Meghan Semple

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns […]

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The 5 Most Common SEO Copywriting Myths We Hear In NI

Content marketing, Website & SEO / Niamh Taylor

When you are trying to apply common sense to you optimization efforts of your content so you can provide the best possible content for both SEO and your readers, there are always some myths that are good and bad that get shared and circulate. These can be rather confusing and seld-perpetuating especially when it comes

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10 Reasons Why Every NI Business Needs A Digital Channel Strategy

Digital marketing / Niamh Taylor

The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win

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Digital Marketing For New Start-up Businesses

Digital marketing / Niamh Taylor

Start-up businesses know that if they want to make headway in the big, bad world out there, they have to dabble in digital marketing. But the field seems so utterly complex and overwhelming, it is hard to know where to start. Fortunately, it’s another place where you can apply the ever-helpful Pareto principle. Just like

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How To Structure Your Campaign Plan

Digital marketing / Niamh Taylor

We are all currently working through one of the most entrepreneurial eras in business history. Launching a new product and pitching it to a global audience has never been more possible than it has now, even with the fact that competition has never been as fierce. This makes it important for you to utilise clever

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What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.5 Update

Digital advertising, Digital marketing, Facebook/Meta ads, Tracking and data / Meghan Semple

Many marketers right now (us included) are pulling their hair out over ‘the absolute end of the world as we know it’, otherwise known as Apple’s latest impending update; iOS14.5. With warning messages plastered all over our Facebook ad accounts, we have to ask – what is it, does it affect me and, of course,

What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.5 Update Read More »

The Best Digital Plan Structure For Your NI Business

Digital marketing / Niamh Taylor

Traditionally, brands would create business plans setting out how they would transform inputs into outputs. Usually, it was just a small document that included things like the goals of the company, details on how it would operate, and the ways in which it would acquire customers. Digital plan structures are something similar, except specially tailored

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Your 2021 Recession-Beating Digital Marketing Action Plan

Digital marketing / Niamh Taylor

We’re living through the worst recession in history – even more severe than the Great Depression. The 20.4 percent contraction in NI and the rest of the UK recorded by the ONS in August is the worst ever for a single quarter. So what are businesses to do? How can they weather this storm and

Your 2021 Recession-Beating Digital Marketing Action Plan Read More »

The 5 Most Common SEO Copywriting Myths We Hear In NI

Digital Marketing For New Start-up Businesses

How To Structure Your Campaign Plan

What Marketers Should Be Doing To Prepare Their Facebook Ads For Apple’s iOS 14.5 Update

The Best Digital Plan Structure For Your NI Business

Your 2021 Recession-Beating Digital Marketing Action Plan

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