May 2023

Meta Update AI Sandbox and Advantage Suite explained

Meta’s AI Sandbox & Advantage Suite announcement explained

Digital advertising, Facebook/Meta ads / Meghan Semple

On May 11th, 2023, Facebook announced an exciting new update for its advertising platform, now known as Meta Ads. The update includes the introduction of AI Sandbox, an environment where advertisers can test and experiment with artificial intelligence to enhance their ad campaigns. In addition, the company is expanding its Meta Advantage Suite, providing advertisers […]

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TikTok ads: How to target your ideal audience

Digital advertising, TikTok ads / Niamh Taylor

As one of the fastest-growing social media platforms, TikTok has taken the world by storm with its short-form videos, catchy sounds, and engaging challenges. Having been downloaded more than 3.5 billion times since its launch, it’s no wonder that businesses are tapping into TikTok’s potential to reach their target audience. However, simply having a presence

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Will AI chat bots replace Google Search & SEO?

Website & SEO / Meghan Semple

It’s no surprise that Google holds the dominant market share when it comes to search, with over 92% of the global market share (as of April 2023). This means that Google is the most popular search engine by far, with Bing, Yahoo, and other search engines trailing behind by quite a bit. As a result

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Meta’s AI Sandbox & Advantage Suite announcement explained

TikTok ads: How to target your ideal audience

Will AI chat bots replace Google Search & SEO?

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