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February 2024

The rise of YouTube Shorts & why businesses should embrace it

In an era where digital content reigns supreme, YouTube CEO Neal Mohan’s recent announcement underscores the platform’s strategic pivot towards AI, creator empowerment, safety, and redefining the living room experience with a focus on subscriptions. Amidst these advancements, one feature stands out for its meteoric rise and potential for businesses: YouTube Shorts. The evolution of […]

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Oatly case study: How consumer trust & brand authenticity has changed

Content marketing, Digital advertising / Chloe Boyle

In an era where transparency and accountability have become paramount for businesses, the unconventional approach taken by Oatly, a leading plant-based milk brand, stands out as a bold, innovative, and somewhat paradoxical strategy. In October 2023, the company launched a website named “F*ck Oatly,” a self-critical platform that openly addresses and outlines the company’s past

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