April 2024

TikTok understands the importance of brand safety and alignment, which is why they’ve made significant improvements to their TikTok Ads Manager tool. Advertisers now have greater control over where their ads appear thanks to two new features: Category Exclusion and Vertical Sensitivity. TikTok states: “The new controls go above and beyond common industry standards and […]

Since its lockdown explosion, TikTok has cemented its place as a social media titan, especially when it comes to reaching the coveted Gen Z and Millennial audience (although, they’re not the only ones using the platform these days!) While the platform’s rapid growth continues into 2024, its advertising options are expanding alongside it. Many media