Winner CIM Best Agency NI

September 2024

meta

How to set up events on Meta using the Events Setup Tool

Tracking user behaviour on your website is crucial for optimising campaigns, improving conversion rates and enhancing your overall digital marketing efforts. The purpose of tracking events on Meta is to record the direct performance of your Meta campaigns (not overall website performance like on GA4). Meta (formerly Facebook) offers a simple way to do this […]

How to set up events on Meta using the Events Setup Tool Read More »

skeleton with "remarketing?" beside it with arrow pointing to the skeleton

Is retargeting dead? 💀

For the last couple of years, whispers of retargeting’s demise have been circulating. More and more, we’re seeing strategies without retargeting included as a basic part of the funnel – especially in eCommerce. With privacy regulations tightening alongside user’s awareness of their own privacy rights, some wonder if this once-powerful strategic element has lost its

Is retargeting dead? 💀 Read More »

crumbl cookies in background with logo over laid

Good marketing, bad product: Crumbl Cookies

Unless you have been living under a rock, you’ve probably heard of Crumbl cookies and seen the many cookie review videos floating around TikTok. In the very crowded world of baked treats, Crumbl Cookies has carved out a notable presence, particularly through their savvy marketing and strategic brand collaborations. Yet, despite the company’s remarkable brand

Good marketing, bad product: Crumbl Cookies Read More »