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If you’re thinking about advertising on TikTok, you’ve likely come across two popular ad options: Dark Ads and Spark Ads. While both are effective in their own ways, they serve different purposes depending on your marketing goals. So, which one is right for you? Let’s break it down. What Are TikTok Dark Ads? Dark Ads […]
TikTok Dark ads v Spark ads: Which is right for me? Read More »
As we approach our first year back in the office next month, post-COVID, it’s got us reflecting on some outdated mindsets that still seem to hang around. One of the most annoying? The belief that working from home somehow means you’re not as productive. It’s an attitude that feels completely out of touch with the
Forget the office: Real work happens at home – controversial, but true Read More »
Tracking user behaviour on your website is crucial for optimising campaigns, improving conversion rates and enhancing your overall digital marketing efforts. The purpose of tracking events on Meta is to record the direct performance of your Meta campaigns (not overall website performance like on GA4). Meta (formerly Facebook) offers a simple way to do this
How to set up events on Meta using the Events Setup Tool Read More »
For the last couple of years, whispers of retargeting’s demise have been circulating. More and more, we’re seeing strategies without retargeting included as a basic part of the funnel – especially in eCommerce. With privacy regulations tightening alongside user’s awareness of their own privacy rights, some wonder if this once-powerful strategic element has lost its
Is retargeting dead? 💀 Read More »
It’s wild to think I’ve been at the helm of Digital Twenty Four for nine years. Nine years of navigating the highs, lows, and everything in between. When I look back at where I started and how much I’ve grown — not just as a business owner, but as a person — it’s mind-blowing. So
9 things I’ve learned in 9 years of running Digital Twenty Four Read More »
Unless you have been living under a rock, you’ve probably heard of Crumbl cookies and seen the many cookie review videos floating around TikTok. In the very crowded world of baked treats, Crumbl Cookies has carved out a notable presence, particularly through their savvy marketing and strategic brand collaborations. Yet, despite the company’s remarkable brand
Good marketing, bad product: Crumbl Cookies Read More »
Phone
028 9600 5161
Office
Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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