October 2024

Greenwashing in marketing: Do Stanley’s sustainability claims hold up?

Greenwashing in marketing: Do Stanley’s sustainability claims hold up? With growing consumer demand for eco-friendly products, brands across industries are positioning themselves as champions of sustainability. However, not all brands deliver on the promises they make. Greenwashing, where companies overstate their environmental commitments, has become an increasingly common marketing tactic. One example of this in […]

Greenwashing in marketing: Do Stanley’s sustainability claims hold up? Read More »

Small marketing agency team of 3 women smiling at a shared laptop screen

Does working for a small agency boost your career, or hold it back?

Digital advertising, Digital marketing / Niamh Taylor

Over the past nine years at Digital 24, we’ve met many talented people. It’s not uncommon for candidates to wonder whether working for a small agency might limit their career prospects. They often ask, “Does working in a small agency hinder my career?” Our answer is simple: “Have you seen the career paths of our

Does working for a small agency boost your career, or hold it back? Read More »

Best practices for email subject lines: Your key to boosting open rates

Email marketing / Meghan Semple

Crafting compelling email subject lines is both an art and a science. As the first thing your audience sees, the subject line is your make-or-break opportunity to entice them to open your email. With the average person receiving 100–120 emails per day, you need to stand out to ensure your message is seen. Here’s how

Best practices for email subject lines: Your key to boosting open rates Read More »

Emoji on teal background showing a sleepy fatigued face

How to overcome ad fatigue and keep your audience engaged

Digital advertising, Digital marketing, Social media / Donna Barton

One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh

How to overcome ad fatigue and keep your audience engaged Read More »

Does working for a small agency boost your career, or hold it back?

Best practices for email subject lines: Your key to boosting open rates

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