Winner CIM Best Agency NI

October 2024

Does working for a small agency boost your career, or hold it back?

Over the past nine years at Digital 24, we’ve met many talented people. It’s not uncommon for candidates to wonder whether working for a small agency might limit their career prospects. They often ask, “Does working in a small agency hinder my career?” Our answer is simple: “Have you seen the career paths of our […]

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Mail open and flowers coming out

Best practices for email subject lines: Your key to boosting open rates

Crafting compelling email subject lines is both an art and a science. As the first thing your audience sees, the subject line is your make-or-break opportunity to entice them to open your email. With the average person receiving 100–120 emails per day, you need to stand out to ensure your message is seen. Here’s how

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How to overcome ad fatigue and keep your audience engaged

One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh

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