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November 2024

Event Sequence Learning Meta ads

Meta ads announces Sequence learning – a change to recommendations

Digital advertising, Facebook/Meta ads, Tracking and data /

This just in! Engineering at Meta has announced an overhaul of their recommendations processes that could lead to performance changes within ad accounts. Personalised advertising has become an essential part of the online experience. It allows businesses to target their ideal customers with relevant ads, leading to increased conversions and sales. However, traditional recommendation systems […]

Meta ads announces Sequence learning – a change to recommendations Read More »

lofi ads

Lo-fi ads are taking over (+ 12 examples!)

Digital advertising, Facebook/Meta ads, TikTok ads /

There’s something undeniably refreshing about lo-fi ad content. This raw, unfiltered aesthetic has been gaining traction on platforms like TikTok and Meta, proving that sometimes, less is more. For bigger businesses, this trend towards lower-quality content can come as quite a shock. For years, bigger investments in advertising creative has often meant bigger return. However,

Lo-fi ads are taking over (+ 12 examples!) Read More »

Image of Meta Ads on laptop screen set on desk with a warm lamp, demonstrating How to set up Conversion API for your WordPress website.

How to set up Conversion API for your WordPress website in 2024

Uncategorised /

Are you looking to optimise your digital marketing strategy? One way to do so is by setting up Conversion API on your website. In this blog post, we will guide you through the step-by-step process of setting up Conversion API to help you drive more conversions and increase your ROI. Understanding conversion API (CAPI) Conversion

How to set up Conversion API for your WordPress website in 2024 Read More »

scale graphic showing the weighing up between Black Friday and Cyber Monday

Should you have different digital strategies for Black Friday & Cyber Monday?

Digital advertising, Digital marketing, Email marketing, Social media /

Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event?  Extending Black Friday

Should you have different digital strategies for Black Friday & Cyber Monday? Read More »

bikes with brand awareness uplift recall survey in front of it

How to generate brand awareness using Meta ads

Digital advertising, Facebook/Meta ads /

For businesses looking to increase their visibility and recognition, understanding how to measure brand awareness on Meta ads is crucial – as it remains the dominant platform for reaching the masses across Facebook and Instagram. But, just because someone has seen your ads (technically) on their screen, doesn’t mean the ads have generated valuable awareness.

How to generate brand awareness using Meta ads Read More »

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