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Let’s face it – grabbing someone’s attention online isn’t easy. With everyone scrolling a mile a minute, your content needs to stop people in their tracks. That’s where a strong hook comes in, because the first few seconds are crucial to capturing your audience’s attention. Improving your hook rate can significantly boost your content’s performance, […]
4 ways to instantly increase your hook rate Read More »
This just in! Engineering at Meta has announced an overhaul of their recommendations processes that could lead to performance changes within ad accounts. Personalised advertising has become an essential part of the online experience. It allows businesses to target their ideal customers with relevant ads, leading to increased conversions and sales. However, traditional recommendation systems
Meta ads announces Sequence learning – a change to recommendations Read More »
There’s something undeniably refreshing about lo-fi ad content. This raw, unfiltered aesthetic has been gaining traction on platforms like TikTok and Meta, proving that sometimes, less is more. For bigger businesses, this trend towards lower-quality content can come as quite a shock. For years, bigger investments in advertising creative has often meant bigger return. However,
Lo-fi ads are taking over (+ 12 examples!) Read More »
Short-form video content is one of the most important pieces of content you can do for your business. With Instagram Reels and TikTok, many people wonder which platform should they focus on? Whether you’re a small business, a creator, or just curious about these platforms, this blog will walk you through the key differences and
Instagram Reels vs TikTok: Which is better for your business? Read More »
Are you looking to optimise your digital marketing strategy? One way to do so is by setting up Conversion API on your website. In this blog post, we will guide you through the step-by-step process of setting up Conversion API to help you drive more conversions and increase your ROI. Understanding conversion API (CAPI) Conversion
How to set up Conversion API for your WordPress website in 2024 Read More »
As you plan your resolutions for the year ahead, here’s one worth adding to your list: optimising your SEO! If improving your website’s visibility has been on the back of your mind for a while, now is the perfect time to make it a priority. Every business wants its website to be easily discoverable without
Top 5 SEO mistakes to avoid in 2025 Read More »
Sure, people hates ads. But, what people hate more is seeing the same ad over and over again that they’re just not interested in. Ugh. This, in a nutshell, is the result of high ad frequency. Ad frequency refers to the average number of times a user sees a particular ad within a specific timeframe.
How to know if your frequency is too high? Read More »
Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event? Extending Black Friday
Should you have different digital strategies for Black Friday & Cyber Monday? Read More »
For businesses looking to increase their visibility and recognition, understanding how to measure brand awareness on Meta ads is crucial – as it remains the dominant platform for reaching the masses across Facebook and Instagram. But, just because someone has seen your ads (technically) on their screen, doesn’t mean the ads have generated valuable awareness.
How to generate brand awareness using Meta ads Read More »
Phone
028 9600 5161
Office
Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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