scale graphic showing the weighing up between Black Friday and Cyber Monday

Should you have different digital strategies for Black Friday & Cyber Monday?

Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event?  Extending Black Friday […]

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