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December 2024

The secret to creating viral social content

At Digital 24, we’re a little superstitious when it comes to saying the word “viral.” After all, we never want to jinx it! But creating highly shareable content isn’t just luck—it’s about understanding the elements that make posts resonate and spread like wildfire.   We’ve taken inspiration from trusted sources like Design Stripe, who analyse past […]

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Reviewing TikTok's new "smart+" ad campaign type

Reviewing TikTok’s new “smart+” ad campaign type

TikTok isn’t just about catchy dances and viral trends anymore—it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer look. What

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The top social platforms for engagement

Top social platforms for engagement: Insights from our followers

We asked our Instagram followers which platform drives the most engagement for them and which content type gives them the most engagement. Social media has become an integral part of modern marketing strategies. To understand the most effective platforms and content types for engagement, we surveyed our Instagram followers. Here’s what we learned.   Which

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graphic showing magnet attracting customers an analogy for retention

Is it essential to have a retention strategy?

Businesses often focus on customer acquisition – pouring resources into attracting new customers. However, while getting people to notice your brand is important, keeping them engaged is what drives long-term success. This is where a retention strategy comes into play. But is it essential to have a retention strategy in your digital ads? Absolutely! Let’s

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