Social media is a great way for small business owners to reach a wider audience with a limited budget. It’s also a fantastic opportunity to engage with your audience to receive feedback and take on their suggestions. But how exactly can a small business use social media to their advantage without making a fool of themselves? In this post, we’ll be covering a couple of useful tips that will help you take advantage of social media to give your brand a much-needed signal boost.

1. Set a goal

Advertising can be a lucrative way to grow your brand, but you need to have clear goals in mind so that your decision making is easier to handle. Know what you’re trying to accomplish and how you can set out to achieve it. Are you looking to increase your follower count, or are you seeking more leads?

2. Become an authority

Companies have a far louder voice on social media when they become an authority. Whether it’s through delivering factual information or representing the industry with your products, leading as an authority means that more people will pay attention to your social media channels and care about your business.

3. Engage your audience

Social media is made for engagement, so if you’re not speaking to people on platforms like Twitter and Facebook, you’re approaching social media with the wrong mindset.

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4. Show appreciation

It’s also important to be humble when it comes to social media. Showing appreciation for those that have helped you reach where you are will show other people that you’re a relatable business with very human emotions. The less you seem like a corporate robot, the more likely people will pay attention to your social media accounts.

5. Develop a personality

All of the well-known business social media accounts have fantastic personalities. Whether it’s being very blunt and straight with other social media users or cracking jokes every few tweets, having a personality will make you a lot more relatable.

6. Pick the right platform

It’s also important to pick the right platform when it comes to using social media. If you’re a creative professional then image-focused social media platforms like Instagram are far more likely to grow your business. On the other hand, professional services will likely find more success on platforms such as LinkedIn.

7. Be consistent

You also need to be very consistent with your social media posting in order to stay relevant and on people’s minds.

8. Hire a passionate community manager

Lastly, make sure you hire someone to take care of your social media accounts so they have a chance to develop their own personality and get used to the audience that they’re engaging with.

If you’d like to learn more about using social media as a small business, make sure to follow Digital 24 on Instagram @wearedigital24 for all the latest in the world of digital marketing.