As we make our way through 2024, it’s crucial for your business to stay up-to-date online. That’s why we have created a digital health checklist that will focus on 6 key areas that will ensure your business is running at digital excellence🔥 Let’s start this year together on the right foot and ensure you’re business is up-to-date with its data, products and services!
Optimising Google My BusinessÂ
Keeping your Google My Business updated is key to boosting your online presence and making it a breeze for customers to discover and engage with your business. By providing real-time information on your location, hours, and offerings, you’re not just staying current — you’re creating a positive and reliable impression that keeps customers coming your way!
- Status Check: Ensure that your Google My Business profile is accurate and up-to-date.
- Visual appeal: Update high-quality images that showcase your products, services and business.
- Key details: Confirm that your business address, phone number, business hours, and website URL are current.
Website health check
Keeping your business up to date is like giving it a lively makeover! Stay ahead of the game and ensure your always giving the best user experience. Here are our tips:
- Mobile responsiveness: With mobile users on the rise, confirm that your website is mobile-friendly for optimal user experience.
- Content update: Refresh and update your website content, ensuring it reflects the latest information about your products, services, and any changes in your business.
Social media freshness
Elevate your social media presence with a constant dose of freshness! Our main tips for this are:
- Profile consistency: Check that your business information across all social media platforms is consistent and aligned with your brand identity.
- Engagement review: Assess your social media engagement, responding to comments and messages promptly to foster a positive online community.
- Remove highlights with information that is no longer relevant to your business.
Email marketing tune-up
Revitalise your email marketing strategy with a constant spark of innovation! Keep your content dynamic, offers fresh, and engagement high 🚀
- List clean-up: Remove inactive subscribers and update your email list to maintain relevance.
- Content relevance: Review and refresh your email marketing content, ensuring it aligns with current trends and customer interests.
Search Engine Optimisation (SEO) analysisÂ
Elevate your online visibility with a dash of SEO magic! Stay ahead with strategic keywords, user-friendly tweaks, and watch your website rise to the top of search engine rankings.
- Keyword update: Conduct keyword research to ensure your content is optimised for current search trends.
- Meta tag review: Check and update meta tags, including titles and descriptions, to enhance your website’s visibility on search engine results pages.
Online reviews managementÂ
Stay in the spotlight by staying up-to-date with your online reviews! Regularly engage with feedback, respond thoughtfully, and let the evolving story of customer satisfaction unfold.
- Monitor reviews: Regularly check and respond to online reviews on platforms like Google, Yelp, and others.
- Encourage positive reviews: Actively encourage satisfied customers to leave positive reviews, boosting your online reputation.
By prioritising our digital health check steps, you’ll set your business up for great success in 2024. Keep in mind that staying current digitally is a continuous effort, so make it a routine to revisit your pages and stay ahead!
