Spring is in the air, the season of fresh starts, decluttering, and yes, giving your marketing performance a much-needed dust-off! When was the last time you took a step back and properly audited your website, digital ads, and overall online presence? If it’s been a while, don’t worry, we’ve got you covered with a practical checklist to help you optimise your marketing efforts and ensure they’re working as hard as they should be.

Why bother with a marketing audit?

Just like your home, your marketing strategy can get a little messy over time. Outdated website content, underperforming ads, broken links, all of these things can quietly chip away at your online success. Regular audits will help to keep your website and ads performing at their best while also ensuring that you’re getting the best return on investment (ROI). If you don’t regularly audit your website and digital ads you will struggle to stay ahead of competitors who are regularly auditing, your users experience could be suffering and you may not even realise it! Taking a deep dive into your performance will help make sure your marketing budget isn’t being wasted. Convinced? Great! Let’s dive into your marketing spring-cleaning checklist.

Your marketing audit checklist

1. Website Performance & SEO

🔲 Is your website mobile-friendly and fast? (Use Google PageSpeed Insights to check!)
🔲 Do all links work, or are there any pesky 404 errors?
🔲 Is your content up to date and relevant?
🔲 Are you using clear CTAs (Call-to-Actions) to guide visitors?
🔲 Have you checked your SEO rankings recently?
🔲 Are your meta titles and descriptions still optimised?

2. Digital Ads Audit

🔲 Are your paid ads generating leads or just eating budget?
🔲 Have you reviewed keyword performance for PPC campaigns?
🔲 Is your targeting still relevant, or does it need refining?

🔲 Do your personas need to be updated?
🔲 Are your ad creatives fresh, engaging, and in line with trends?
🔲 Have you checked your conversion tracking is working properly?

3. Social Media & Content Strategy

🔲 Are you posting consistently and engaging with followers?
🔲 Have you updated your profile bios and branding?
🔲 Are your posts still aligned with audience interests and goals?
🔲 Have you analysed which content types perform best?
🔲 Are you repurposing content across different channels efficiently?

4. Email Marketing Health Check

🔲 Is your email list clean and free of inactive subscribers?
🔲 Are your open rates and click-through rates where they should be?
🔲 Do you have automated email flows in place?
🔲 Are your subject lines and CTAs engaging?
🔲 Have you tested different email formats to see what resonates?

5. Analytics & Reporting

🔲 Are you regularly reviewing Google Analytics or other tracking tools?
🔲 Do you have clear KPIs (Key Performance Indicators) to measure success?
🔲 Are you A/B testing different strategies for optimisation?
🔲 Have you identified any underperforming areas that need attention?

Now that you’ve got your checklist, it’s time to roll up your sleeves and get to work! If you’re feeling overwhelmed, don’t panic, small tweaks can make a big difference. Prioritise the areas that need immediate attention and build from there. Or, if you’d rather focus on running your business while someone else handles the audit, we can help! Our team specialises in digital marketing audits, ensuring your website, ads, and overall online presence are working at peak performance.

Let’s give your marketing the fresh start it deserves, get in touch with us today!