Influencer Marketing & Brand Collaborations
At Digital 24, we can create and implement innovative influencer marketing strategies to spread your brand’s message to millions of people. We bring your brand’s story to life by leveraging the power of genuine connections. Through strategic and creative influencer and business marketing campaigns, we assist brands in engaging and activating their target audiences worldwide. We then develop and implement these strategies to scale your brand story.
What is influencer marketing?
Influencer marketing is a type of social media marketing that relies on product endorsements and mentions from influencers (individuals who have a large social following and are regarded as experts in their field). Influencer marketing works because they have a high level of trust with their followers, and recommendations from them serve as a form of social proof to your brand’s potential customers.
What is a brand collaboration?
Are you looking for new ways to boost your Instagram followers? Collaborating with other brands is one of the most popular ways to grow your platforms and promote your brand online. Brand collaborations, not to be confused with influencer marketing, are when two or more businesses join forces to create a product for a campaign and benefit from each other. You may be familiar with brand collaborations such as Instagram giveaways and takeovers, the release of a joint product, and product shoutouts.
How Digital 24 can help you run a successful influencer or business collaboration
Set your campaign goal
We begin by understanding your marketing objectives. This can include – increasing traffic to specific social media channels or email lists, increasing website traffic and product sales, creating content, and much more. Knowing your objectives will also assist you in finding the right collaboration partner to keep your campaign running smoothly.
Conduct research
So, how do you pick the right influencer or brand to collaborate with? Aside from your goals, you should also look at working with an influencer or brand with a similar target audience within a similar industry. These elements are significant because cross-promotion on each other’s Instagram pages will be extremely beneficial to both communities and will aid in their growth.
Digital 24 will spend time researching your brand’s and potential collaborators’ social media analytics. It is critical to note whether the level of post engagement corresponds to their follower count and yours. We must ensure mutual benefit because collaborating with a smaller brand would not benefit a larger brand.
We have existing relationships with influencers and brands throughout Ireland
Digital 24 already have fantastic relationships with influencers and brands throughout Northern Ireland and beyond. When we have selected the right brand/influencer, we will use our negotiation skills to get the best deal possible. Once secured, we will arrange all of the legal stuff (contracts and briefs). From there, we can agree dates to go live and approve any content before it appears on social media.
Measure results
Results mean everything to us. After all, we are a creative digital marketing agency, driven by data.
Before starting the campaign, we work with the client to set specific social media KPIs (clicks, likes, comments, shares, brand mentions, profile visits etc) so we can determine success. With your goal in mind, we create an end of campaign report to measure activity, along with making recommendations for any future collaborations in the future.
