Social Media Advertising
Advertising on social media over the years has become increasingly tricky as competition online has grown. Things are constantly changing and new best practices and platforms are frequently introduced. That’s why Digital 24 has a whole team dedicated to digital advertising. We can manage your social media advertising across Facebook ads (including Instagram), TikTok ads, LinkedIn ads, Pinterest ads and more.
If you’re interested in advertising for your business, or improving how you advertise, reach out by clicking the button below!
Meta ads (FKA Facebook ads)
As some businesses will be all-too aware, Meta ads has been subject to a good bit of turmoil in the last couple of years due to the release of iOS 14.5 and subsequent global lockdown causing absolute economic chaos! These massive changes have altered the way marketers and businesses approach Facebook ads. These changes, however, don’t mean that Facebook has stopped being a huge driver of revenue for businesses across a range of industries globally.
As Meta Partners, Digital 24 are well-versed in all best practises to get the best possible performance from Meta ads/Facebook ads (Including advertising on Facebook and Instagram). Our dedicated Performance Marketing team stay ahead of the curve when it comes to social advertising so you don’t have to.
We’ve worked with a range of eCommerce and lead-based organisations, always focusing on the bottom-line with Facebook ads.
If you work with us on Meta ads, you’ll get access to:
- Past performance & data (pixel) tracking auditing by industry experts. If you’re an eCommerce brand, we’ll also review your store’s connection to Meta i.e. whether or not your products accurately pull through in a user-friendly way to Facebook and Instagram.
- Bespoke detailed strategy developed especially for your brand, built from industry and competitor research.
- High-quality campaign builds developed by industry experts.
- Proactive management of your campaigns, with frequent updates from your dedicated Performance Marketing expert.
- Monthly reports, developed especially for you with a detailed written summary of performance.
TikTok ads
In 2021, TikTok was the most downloaded app with 850million downloads. Believe it or not, the app itself has over 1.1 billion active users right now! These users, on average, access TikTok 19 times per day. All in all, this has translated into being the platform holding the most potential value in user spend.
It’s not just dancing teens either, TikTok has access to demographics all the way up to 55-65+ and is great for generating engagement and awareness of product. Although Gen Z still makes up the majority of TikTok users, every year, more users in Gen X and Y begin using TikTok, making it a much more diverse user group. In fact, Gen Y, X and even Baby Boomers now make up 59% of users on TikTok.
Much like Facebook ads, a solid content strategy is imperative when it comes to success of TikTok ads. As such, if you wish to proceed with TikTok ads, we’d love to have a chat regarding content and video creation capabilities and share some ideas!
If you work with us on TikTok ads, you’ll get access to:
- Past performance & data (pixel) tracking auditing by industry experts. We’ll also review your business setup on TikTok and if there’s any housekeeping required before you start advertising.
- Full conversion tracking and API setup management so you can see the full impact of your advertising.
- Bespoke detailed strategy developed especially for your brand, built from industry and competitor research.
- High-quality campaign builds developed by industry experts.
- Proactive management of your campaigns, with frequent updates from your dedicated Performance Marketing expert.
- Monthly reports, developed especially for you with a detailed written summary of performance.
LinkedIn ads
LinkedIn ads takes professional targeting the next level. However, LinkedIn ads can be expensive and, as such, we ask all new LinkedIn ads clients to be ready to spend a little more than they would on the likes of Facebook ads (for example).
But, with great cost comes great relevancy. Digital 24 can use LinkedIn to get right to your core target markets with unique messages developed specifically for them. We’ll test feed ads, message ads and others to find the best way to deliver your message at each stage of your funnel, whether that’s engagement or lead generation. We’ve worked with a range of businesses in areas like B2B, SaaS, construction and more to find success on LinkedIn.
If you work with us on LinkedIn ads, you’ll get access to:
- Past performance & conversion tracking auditing by industry experts.
- Reviews of competitor ads (if any) and breakdowns of potential industry target customers (businesses) to support your internal sales efforts.
- Bespoke detailed strategy developed especially for your brand, built from industry and competitor research.
- Full tracking setup and integration with Google Analytics (GA4).
- High-quality campaign builds developed by industry experts.
- Proactive management of your campaigns, with frequent updates from your dedicated Performance Marketing expert.
- Monthly reports, developed especially for you with a detailed written summary of performance.
Pinterest ads
Pinterest ads is a fantastic candidate to diversify your spend that may have otherwise gone entirely to Facebook ads or TikTok ads. Pinterest is, in its essence, a search platform similar to Google but with elements of visual appeal and curation similar to Instagram. The difference between Google and Pinterest is that almost all searches on Pinterest are unbranded – making it a core discovery platform. The ads themselves on Pinterest are perfectly integrated into the organic experience of Pinterest, making targeting feel unobtrusive. We recommend Pinterest for businesses selling physical products who want to gain new awareness in their market. If you’re interested in Pinterest ads, give us a shout!
If you work with us on Pinterest ads, you’ll get access to:
- Past performance & data tracking auditing by industry experts. We’ll also review your business setup on Pinterest and if there’s any housekeeping required before you start advertising.
- Full conversion tracking and API setup management so you can see the full impact of your advertising.
- Bespoke detailed strategy developed especially for your brand, built from industry and competitor research.
- High-quality campaign builds developed by industry experts.
- Proactive management of your campaigns, with frequent updates from your dedicated Performance Marketing expert.
- Monthly reports, developed especially for you with a detailed written summary of performance.
How to work with us
Our team can manage your social media advertising for you or offer guidance as you look to progress your online presence with your in-house team. Contact us and we can discuss your needs.
