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black friday

scale graphic showing the weighing up between Black Friday and Cyber Monday

Should you have different digital strategies for Black Friday & Cyber Monday?

Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event?  Extending Black Friday […]

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How to build loyalty on Black Friday

Customer retention on Black Friday: how to build loyalty

As the frenzy of Black Friday approaches, businesses around the world are gearing up for the biggest shopping day of the year. The sheer scale of discounts offered on Black Friday presents a conundrum for businesses. While they may enjoy increased sales volumes, the risk is that these one-time customers may not return after the

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Creating Black Friday Deals

Creating irresistible Black Friday deals

For business owners, Black Friday represents a golden opportunity to boost sales and attract new customers. However, in a marketplace saturated with offers, creating irresistible Black Friday deals is essential to stand out. Read our guide for some valuable tips for business owners in order to make the most out of this sale period. Plan

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black friday key considerations digital 24

Key Black Friday/Cyber Monday Considerations for 2022

Black Friday and Cyber Monday is a key time for selling for many businesses globally. With the introduction of digital marketing and online selling, our competitors are no longer just around the corner from us – we’re all competing within the global economy. As such, businesses need to be ship-shape come November to make the

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