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Greenwashing in Marketing: Do Stanley's Sustainability Claims Hold Up?

Greenwashing in marketing: Do Stanley’s sustainability claims hold up?

Greenwashing in marketing: Do Stanley’s sustainability claims hold up? With growing consumer demand for eco-friendly products, brands across industries are positioning themselves as champions of sustainability. However, not all brands deliver on the promises they make. Greenwashing, where companies overstate their environmental commitments, has become an increasingly common marketing tactic. One example of this in […]

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Emoji on teal background showing a sleepy fatigued face

How to overcome ad fatigue and keep your audience engaged

One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh

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Facebook Changes 1 October 2020

Facebook changes terms of service: So what does it mean

Facebook has announced changes to its Terms of Service that will allow it to soon assume more authority to remove content or restrict access if the company thinks it is necessary to avoid legal or regulatory impact. It will come into effect on October 1. Users of Facebook’s app have started receiving notifications regarding a

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