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TikTok isn’t just about catchy dances and viral trends anymore—it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer look. What […]
Reviewing TikTok’s new “smart+” ad campaign type Read More »
Businesses often focus on customer acquisition – pouring resources into attracting new customers. However, while getting people to notice your brand is important, keeping them engaged is what drives long-term success. This is where a retention strategy comes into play. But is it essential to have a retention strategy in your digital ads? Absolutely! Let’s
Is it essential to have a retention strategy? Read More »
Black Friday and Cyber Monday mark the two biggest retail events of the year, a perfect opportunity for businesses to boost sales before the year ends. However, this presents a strategic dilemma: should you run the same digital strategies for Black Friday & Cyber Monday or create distinct offers for each event? Extending Black Friday
Should you have different digital strategies for Black Friday & Cyber Monday? Read More »
Greenwashing in marketing: Do Stanley’s sustainability claims hold up? With growing consumer demand for eco-friendly products, brands across industries are positioning themselves as champions of sustainability. However, not all brands deliver on the promises they make. Greenwashing, where companies overstate their environmental commitments, has become an increasingly common marketing tactic. One example of this in
Greenwashing in marketing: Do Stanley’s sustainability claims hold up? Read More »
Over the past nine years at Digital 24, we’ve met many talented people. It’s not uncommon for candidates to wonder whether working for a small agency might limit their career prospects. They often ask, “Does working in a small agency hinder my career?” Our answer is simple: “Have you seen the career paths of our
Does working for a small agency boost your career, or hold it back? Read More »
One of the most significant hurdles that marketers running digital ads face is ad fatigue, where viewers become weary of seeing the same adverts repeatedly. This weariness can lead to decreased engagement, lower conversion rates, and a negative perception of your brand. To combat this, it’s crucial to implement strategies that keep your advertisements fresh
How to overcome ad fatigue and keep your audience engaged Read More »
It’s no longer optional for businesses to have a strong online presence. But, digital marketing is, no surprise, a full time job. Globally, we’ve seen lots of companies underestimate the skill required to successfully market their businesses online – whether that’s taking it on themselves or assigning it to a one-person team because, hey, how
What exactly does a digital marketing agency do? Read More »
As we make our way through 2024, it’s crucial for your business to stay up-to-date online. That’s why we have created a digital health checklist that will focus on 6 key areas that will ensure your business is running at digital excellence🔥 Let’s start this year together on the right foot and ensure you’re business
Elevate your business: Unleashing digital excellence in 2024 Read More »
Launching into marketing: My Q4 beginnings As the calendar flipped to January, the digital marketing battlefield seemed to quiet down, and I found myself reflecting on the whirlwind that was Q4. Black Friday and the December deals had put me through the high’s and low’s, testing my ability to juggle tight deadlines whilst trying to
Turning the page: A new beginning beyond the shadows of Q4 Read More »
Social media is always keeping us on our toes. It’s like a kaleidoscope – always shifting and showing us new patterns. Every year, we see trends popping up that rewrite the rules on how we connect, share, and consume content online. And here’s where the Hootsuite Social Trends 2024 Survey comes into play – it’s
Social media trends in 2024: Insights from hootsuite social trends survey Read More »
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028 9600 5161
Office
Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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