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Achieving higher engagement and boosting sales doesn’t come with a magical formula, much as we might hope for one. In the absence of such a universal solution, we have to rely on proven methods for optimising performance, and that’s where A/B testing saves the day! Navigating Facebook ads can be tricky, particularly at the start […]
As 2024 approaches, we’re not just stepping into a new year – we’re leaping into a new era of digital marketing, where Artificial Intelligence (AI) isn’t just an addition – it’s the star of the show. A recent study from Hubspot announced that 61% of organisations are now turning to AI, not for its tech
How AI is set to dominate marketing in 2024 Read More »
If you edit or create content at any level, then you can be guaranteed that Canva is your best friend! As the go-to platform for creating stunning designs and graphics, whether you’re a social media manager or a small business owner, Canva provides an array of tools to help you bring your creative visions to
5 brilliant Canva tools you might not be using Read More »
TikTok, the wild and wonderful world of short-form videos that has taken the social media landscape by storm! If you’re a savvy marketer looking to make a splash and drive conversions, you’ve come to the right place. In this blog, we’re diving headfirst into the art of creating engaging TikTok ads that not only captivate
How to create TikTok ads that convert Read More »
LinkedIn Ads are a powerful way to help businesses reach potential clients, employees, and industry leaders in order to achieve their marketing goals. However, it is naturally more expensive to advertise on LinkedIn as opposed to other social media advertising and therefore, to make the most of your advertising budget and reach your goals, it’s
Targeting on LinkedIn Ads: best practices and tips Read More »
The experience of working in a digital marketing agency is like no other. I would never have believed at the beginning of my journey that after two short years that I would have been promoted twice and gained a wealth of knowledge and opportunities. I quickly learned what it was really like to work in
How to progress in your digital marketing career Read More »
Are you looking to expand your business’s reach and tap into a new audience? Look no further than TikTok, the wildly popular social media platform with over one billion monthly active users. But with so many eyes glued to their screens, it can be daunting to figure out how to stand out from the crowd.
TikTok ads: An overview of the different ad formats available Read More »
Building a skilled marketing team isn’t easy. If it were, every business small and large would be doing it. The difficulty of it is why Niamh’s (Digital 24’s founder & MD) inbox is constantly filled with questions around hiring in digital marketing. Why’s it hard? Digital marketing is a unique area in which skillsets are
The dos and don’ts of building a successful marketing team Read More »
If B2B marketing is your primary focus, then LinkedIn is the platform you absolutely need to be utilising. LinkedIn is an incredibly powerful platform for businesses to connect with professionals and promote their products or services. With over 774 million members, LinkedIn provides businesses with a unique opportunity to reach a highly targeted audience. LinkedIn
How to craft effective ad copy for LinkedIn Ads Read More »
TikTok is the hottest social media platform around, and businesses are taking notice. With over a billion active users, TikTok offers a massive potential audience for businesses to tap into. But how can businesses make the most of this platform to reach new customers? The answer lies in TikTok advertising. That’s right, TikTok isn’t just
How TikTok ads can help reach new audiences Read More »
Phone
028 9600 5161
Office
Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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