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Key Black Friday/Cyber Monday Considerations for 2022

Black Friday and Cyber Monday is a key time for selling for many businesses globally. With the introduction of digital marketing and online selling, our competitors are no longer just around the corner from us – we’re all competing within the global economy. As such, businesses need to be ship-shape come November to make the

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What is Quality Score & how it affects your Google ads?

Google’s mission is to organise the world’s information and make it universally accessible and useful. This is why every time we search for something or ‘Google it’ the results are exactly what we are looking for and saves us a lot of time and effort. Quality score is Google’s rating of the quality and relevance

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Instagram Update 2022: 8 Trends To Look Out For In 2022

” We’re moving back to a chronological feed… We’re no longer a photo-sharing platform… Collaborate with influencers in order to reach new audiences… The swipe up feature is no longer a thing… No more IGTV .” Classic Instagram. Always keeping us on our toes. If you want to get the most from your Instagram marketing

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Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns

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