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Top Free & Paid Social Media Scheduling Tools for 2021

Top Free & Paid Social Media Scheduling Tools for 2021

If you’re a business owner, you probably already know the importance of social media and scheduling frequent posts on your social platforms. When it comes to marketing your business and leaving a lasting digital footprint, social media is a crucial component. Not only does social media blow traditional marketing efforts out of the water, but it’s […]

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Banned From Ads: Why Advertisers are Turning Their Backs on Facebook

For years, Facebook has been the big enchilada of advertising, holding part of a duopoly with Google. Facebook ads have been able to offer second-to-none user targeting and tracking capabilities throughout the ‘wild west’ of consumer data collection and online advertising. As such, Facebook has become all-the-more powerful while Marketers have revelled in high returns

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10 Reasons Why Every NI Business Needs A Digital Channel Strategy

10 Reasons Why Every NI Business Needs A Digital Channel Strategy

The purpose of a digital marketing strategy is to enable your company to win in the battle for attention online. So many small NI companies enter the market haphazardly, trying different things here and there, hoping to succeed. But relatively few of them actually create a document that sets out how they’re going to win

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Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy

Top Social Media Trends To Drive Your 2021 Digital Marketing Strategy

It’s been a turbulent year for social media marketing due to the Covid-19 pandemic causing disruption and chaos for most individuals and businesses globally. Some marketers might be unsure of what the marketing landscape will be like in 2021. One thing we do know is some of today’s social media trends will likely be around

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