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TikTok isn’t just about catchy dances and viral trends anymore—it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer look. What […]
Reviewing TikTok’s new “smart+” ad campaign type Read More »
If you’re thinking about advertising on TikTok, you’ve likely come across two popular ad options: Dark Ads and Spark Ads. While both are effective in their own ways, they serve different purposes depending on your marketing goals. So, which one is right for you? Let’s break it down. What Are TikTok Dark Ads? Dark Ads
TikTok Dark ads v Spark ads: Which is right for me? Read More »
Shopping on social media just got a major shakeup. Two industry giants, TikTok and Amazon, have joined forces in a move that could redefine online shopping for millions of users. This partnership allows users to seamlessly purchase products directly within the TikTok app, eliminating the need to switch between platforms and potentially revolutionising social commerce
TikTok and Amazon join forces: A shopping revolution in the making? Read More »
Hashtags. We’ve all heard of them, or used them in our social media captions. But are they still relevant in 2023? Let’s explore together. Hashtags allow you to connect with your audience Picture this. You’re organising an event, say a charity run – and you want to generate a buzz. You decide on a unique
The importance of using hashtags in social media Read More »
TikTok: where creativity meets results! If you’re running ad campaigns on this dynamic platform, it’s crucial to know whether your efforts are hitting the bullseye or missing the mark. That’s where measuring ad success swoops in to save the day! In this blog post, we’ll unravel the significance of ad metrics and how they play
Analysing TikTok Ad Metrics: How to Measure Success Read More »
TikTok, the wild and wonderful world of short-form videos that has taken the social media landscape by storm! If you’re a savvy marketer looking to make a splash and drive conversions, you’ve come to the right place. In this blog, we’re diving headfirst into the art of creating engaging TikTok ads that not only captivate
How to create TikTok ads that convert Read More »
TikTok, it’s the social media platform that’s taken the world by storm, with its addictively entertaining short-form videos and endless scroll of user-generated content. In just a few short years, it has grown from a little-known app to a global phenomenon. But did you know there are some seriously interesting facts about TikTok that you
10 fascinating facts about TikTok Read More »
TikTok is a social media platform that has become increasingly popular over the past few years. With over a billion active users, it’s no wonder that more and more people are using the app to create and share videos with their friends and followers. One of the most asked questions we have received lately is
How to add text to your TikTok videos Read More »
Social media is a powerful tool for businesses to reach their target audience and promote their products or services. One of the most effective ways to leverage social media is through influencer marketing. However, finding the right influencers and creators can be a daunting task, especially for businesses in Northern Ireland. In this blog post,
How to find influencers for your next social media campaign Read More »
As one of the fastest-growing social media platforms, TikTok has taken the world by storm with its short-form videos, catchy sounds, and engaging challenges. Having been downloaded more than 3.5 billion times since its launch, it’s no wonder that businesses are tapping into TikTok’s potential to reach their target audience. However, simply having a presence
TikTok ads: How to target your ideal audience Read More »
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Digital Twenty Four Limited,
Office 4, Lanyon Building
Jennymount Business Park
14 North Derby St.
Belfast
BT15 3HN
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