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TikTok isn’t just about catchy dances and viral trends anymore—it’s making serious moves in the advertising game. With the launch of TikTok Smart+ campaigns, the platform is diving straight into automated advertising, going head-to-head with the likes of Google and Meta. But does TikTok Smart+ deliver on its promises? Let’s take a closer look. What […]
Reviewing TikTok’s new “smart+” ad campaign type Read More »
There’s something undeniably refreshing about lo-fi ad content. This raw, unfiltered aesthetic has been gaining traction on platforms like TikTok and Meta, proving that sometimes, less is more. For bigger businesses, this trend towards lower-quality content can come as quite a shock. For years, bigger investments in advertising creative has often meant bigger return. However,
Lo-fi ads are taking over (+ 12 examples!) Read More »
If you’re thinking about advertising on TikTok, you’ve likely come across two popular ad options: Dark Ads and Spark Ads. While both are effective in their own ways, they serve different purposes depending on your marketing goals. So, which one is right for you? Let’s break it down. What Are TikTok Dark Ads? Dark Ads
TikTok Dark ads v Spark ads: Which is right for me? Read More »
TikTok understands the importance of brand safety and alignment, which is why they’ve made significant improvements to their TikTok Ads Manager tool. Advertisers now have greater control over where their ads appear thanks to two new features: Category Exclusion and Vertical Sensitivity. TikTok states: “The new controls go above and beyond common industry standards and
TikTok’s new ad placement control features: Category & vertical exclusions Read More »
Since its lockdown explosion, TikTok has cemented its place as a social media titan, especially when it comes to reaching the coveted Gen Z and Millennial audience (although, they’re not the only ones using the platform these days!) While the platform’s rapid growth continues into 2024, its advertising options are expanding alongside it. Many media
Running TikTok carousel ads in 2024 Read More »
TikTok: where creativity meets results! If you’re running ad campaigns on this dynamic platform, it’s crucial to know whether your efforts are hitting the bullseye or missing the mark. That’s where measuring ad success swoops in to save the day! In this blog post, we’ll unravel the significance of ad metrics and how they play
Analysing TikTok Ad Metrics: How to Measure Success Read More »
TikTok, the wild and wonderful world of short-form videos that has taken the social media landscape by storm! If you’re a savvy marketer looking to make a splash and drive conversions, you’ve come to the right place. In this blog, we’re diving headfirst into the art of creating engaging TikTok ads that not only captivate
How to create TikTok ads that convert Read More »
As one of the fastest-growing social media platforms, TikTok has taken the world by storm with its short-form videos, catchy sounds, and engaging challenges. Having been downloaded more than 3.5 billion times since its launch, it’s no wonder that businesses are tapping into TikTok’s potential to reach their target audience. However, simply having a presence
TikTok ads: How to target your ideal audience Read More »
You know what they say, “out of sight, out of mind.” That’s why social media advertising is essential to keeping your business at the forefront of your audience’s minds. But with so many platforms to choose from, how do you know which one to invest your £££’s into? Well, you’re in luck because that’s exactly
What platform should I be advertising my business on? TikTok vs. other platforms. Read More »
Get ready to level up your marketing game, because we’re diving into the world of TikTok! If you haven’t already heard, TikTok is THE place to be for brands looking to connect with younger audiences and showcase their creativity. With over 1.4 billion active users and a seemingly endless supply of viral trends, challenges, and
6 TikTok ad examples: brands that smashed it Read More »
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